Pay for emails.
Not for people.
Email marketing for small businesses, online shops and newsletters. Keep every subscriber you have and pay only for what you send, from €6 a month for 5,000 emails.
Unlimited subscribers on paid plans
Your own sending domain
WordPress & WooCommerce plugin
Everything a small business needs from email
Newsletters, shop emails and automations in one place, priced by what you send.
Write
Emails that look the way you meant them to
Drag-and-drop builder with 9 block types: heading, text, image, button, columns, video, social, divider and spacer
Format any part of a sentence: bold, italic, colors, links and lists
Save layouts as templates and reuse them
A/B test your subject line and send the winner to the rest of the list
Sell
Built for WordPress and WooCommerce shops
Official WordPress plugin: syncs users, WooCommerce customers and orders, Contact Form 7 and comment opt-ins
Abandoned cart emails, from 60 minutes after the cart goes quiet
Recommend products from your store inside the email
Links are tagged, so orders that start in your email show up as “newsletter” in WooCommerce order attribution and in your analytics
Automate
The emails you would forget to send
Automations with 13 triggers and branching conditions
Welcome series, abandoned cart, browse abandonment and win-back
Automations move every 30 seconds, so a welcome email arrives while the signup is still fresh
Grow
Turn visitors into subscribers
Popups, sticky bars, slide-ins, welcome mats and inline forms
Show them on exit intent, after a delay, on scroll or on click
Target by page, device, new or returning visitor, or referrer
Hosted landing pages with their own address, four themes and conversion stats
Target and measure
Send to the right people, and see what worked
Live segments with 19 fields and 21 operators, including open rate, click rate and days since last open
Preview exactly who will receive it before you save a segment
Per-campaign opens, clicks, bounces and unsubscribes, down to each recipient
Built to reach the inbox
Nobody can promise the inbox. These are the things Postbud does on every send to give your emails the best chance.
Your own sending domain
DKIM and SPF are set up and verified in the app. We also generate the DMARC record for you to add.
Automatic warm-up
A new domain ramps up on its own: 50 emails on day one, 1,000 by day seven, 50,000 by day thirty.
One-click unsubscribe
Every email carries the one-click unsubscribe header that Gmail and Yahoo look for, plus an unsubscribe link and your sender details in the footer.
Campaigns that protect themselves
A campaign pauses if bounces reach 5% or spam complaints reach 1% (after 100 sends). Hard bounces and complaints are blocked before the next send.
Moving is easy. So is connecting.
Bring the list you already have, and plug Postbud into the tools you already use.
Bring your list
Import up to 10,000 contacts per upload and keep their original signup dates. Duplicates, invalid addresses and people who bounced before are skipped. Exports from Mailchimp work too.
Zapier and webhooks
Connect anything through Zapier, or use signed, retried webhooks for 17 event types.
Subscribers API
Scoped API keys with per-key rate limits, IP allowlists and expiry dates.
Work as a team
Workspaces with owner, admin, member and viewer roles. Sign in with Google.
How Postbud compares
Most tools charge for every contact on your list. Postbud charges for the emails you send. Here is what that means at each size, and when it is not the cheaper choice.
Email Pricing Comparison
Monthly price and included emails at each tier. Other providers' prices are from their public pricing pages and change often, so check theirs before deciding.
| Plan Tier | Postbud | Mailchimp | ConvertKit | Mailerlite | Beehiiv |
|---|---|---|---|---|---|
| Free | Free 500 emails Free | Free 1,000 emails Free | Free ∞ emails / must promote | Free 2,500 emails Free | Free ∞ emails / 2.5K subs |
| Hobby | €6/mo 5,000 emails €1.20/1K | €13/mo 5,000 emails €2.60/1K | €15/mo ∞ emails / 300 subs | €10/mo ∞ emails / 500 subs | - |
| Starter | €16/mo 15,000 emails €1.07/1K | €20/mo 6,000 emails €3.33/1K | €29/mo ∞ emails / 1K subs | €17/mo ∞ emails / 2.5K subs | €42/mo ∞ emails |
| Growth | €39/mo 40,000 emails €0.97/1K | €75/mo 15,000 emails €5.00/1K | €49/mo ∞ emails / 3K subs | €39/mo ∞ emails / 10K subs | €42/mo ∞ emails / 2.5K subs |
| Pro | €89/mo 100,000 emails €0.89/1K | €135/mo 25,000 emails €5.40/1K | €79/mo ∞ emails / 5K subs | €73/mo ∞ emails / 10K subs | €99/mo ∞ emails / 10K subs |
| Scale | €179/mo 200,000 emails €0.90/1K | €350/mo 150,000 emails €2.33/1K | €119/mo ∞ emails / 10K subs | €159/mo ∞ emails / 25K subs | €199/mo ∞ emails / 25K subs |
When Postbud is the cheapest
Postbud charges only for what you actually send — perfect for newsletter businesses with a large list that you mail once or twice a month. You don't pay to store subscribers you rarely contact.
When it's NOT the best fit
If you send more than 5-10 emails per month to every subscriber (intense e-commerce automations), check out MailerLite — their per-contact model will be cheaper for you.
Simple, transparent pricing
Pick a plan by how many emails you send a month. Every paid plan has unlimited subscribers. Prices in EUR, billed monthly.
Start on Free, no card needed. Paid plans are billed from the day you choose one, and you can change or cancel any time.
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How many newsletters can you send?
Enter your subscriber count to see how many newsletters you can send per month on each plan.
How many subscribers do you have?
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| Plan | Price | Email Limit | Newsletters/mo | |
|---|---|---|---|---|
Free | Free | 500 | ❌ | |
Hobby Recommended | €6/mo | 5,000 | 5 | (5000 emails) |
Starter | €16/mo | 15,000 | 15 | (15000 emails) |
Growth | €39/mo | 40,000 | 40 | (40000 emails) |
Pro | €89/mo | 100,000 | 100 | (100000 emails) |
Scale | €179/mo | 200,000 | 200 | (200000 emails) |
💡 With 1,000 subscribers, sending 2 newsletters/month = 2,000 emails